That’s what TD Bank did in their #MakeTodayCount campaign. A massive 20-foot display in the center of the mall screams, “Thanks for your honesty!” As if that weren’t enough, a baker inside the mall has decorated a cake in his honor. “Luke,” he says. Luke, a typical consumer, strolls through the local mall on a sunny afternoon when he stumbles upon a pair of football tickets apparently lost by another shopper. BDC services are made available through a broad network of more than 100 business centres across Canada. Download this executive-level study examining the critical role of intelligent CRM tools when building digital relationships. Is your mobile experience meeting consumer demands? Coast Capital Savings asked people to sign a giant 8′x10′ greeting card that “congratulated” big banks for the $3 billion in fees that they charge Canadians annually. The campaign stressed the bank’s integrity and approach to financial matters, with a particular focus on a new credit card with no strings or hidden fees. An affordable online Refer-a-Friend Program that really works. A very low interest rate is often approved when a loan is for a (new) car. Instead of looking at the past, the goal was to look forward and provide recommendations around what is expected to occur in the future. The Financial Brand - Ideas and Insights for Financial Marketers, Intelligent CRM for Financial Institutions. There’s nothing like getting dumped. Ask participants to find the answers to five questions. For instance, if you’re launching mobile check deposits, build a promotion where some winner(s) win “Double Deposits.” If you want to increase credit/debit card activity, create a promotion where you randomly select and pay for purchases. Join us as we explore together. Maximize your unique resources: ATMs! Innovations in ten categories are recognized, including two overarching awards for Global Innovator of the Year. Idea Hub Express in aligned with Idea Bank’s corporate strategy of supporting SME owners in their daily chores, and it is a continuation of banking co-working project – Idea Hub. You can use your help wanted ads to position your organization with a fun personality and attract the kind of talent you need. You’d think people would mob the tree and strip it bare, but they didn’t. Artificial Intelligence. He / She will be in charge of driving/Participating in the execution of business plans/projects with relevant stakeholders (internal & external) to deliver the requirements in order to fulfill the plans set as per SME Banking Strategy. corporate development teams from some of the world’s largestbanking institutions. While the specific innovations recognized may differ between these competitions, a relatively small number of organizations and geographic regions take home top awards year after year. YouTube. The Sparks Episodes 1-7 and their trailers have amassed over 100 million views and over 11 million digital engagements across DBS markets (Singapore, Hong Kong, Taiwan, Indonesia and China). Vancity sorted over 60,000 pennies — now out of circulation in Canada — by color and tarnish level, then glued them to a massive billboard to create a mosaic masterpiece. KBC Bank (Belgium) won the Customer Experience & Engagement award with “My car”, which uses blockchain technology to create a seamless experience in car loans, from the instant the customer signs the order to the moment they drive their car off the dealer’s lot. Moments later, as Luke continues his stroll through the mall, he sees his name and face plastered everywhere — on posters and video displays. Find out how growing demand for digital payments is shaping the current payments landscape for financial institutions. If conditions persist, see a physician or call [Your Phone Number]. This program is in it’s fifth year, with the aim of sharing worldwide best practices in the retail banking distribution and marketing arena. Idea Hub Express in aligned with Idea Bank’s corporate strategy of supporting SME owners in their daily chores, and it is a continuation of banking co-working project – Idea Hub. The Efma–Accenture Banking Innovation awards program is an initiative which aims to identify and award the most innovative projects in the retail banking sector at a global level. Here’s a great gag from NAB, the undisputed king of guerilla marketing in the banking world. That’s what fun brands do: they are always looking for ways to liven up mundane processes and objects. Put Easter eggs on your website. You could put clues for a scavenger hunt or trivia game inside. You could put cash in them, with a little note from the CEO. The Financial Brand says phooey to that. BB&T, a regional bank in the U.S., promoted leadership skills in a game for iPads, iPhones and other mobile devices. You can follow Jim on Twitter and LinkedIn, or visit his professional website. This live webinar will focus on using data to build the ideal journey – identify pain points and implement differentiators across the board for a winning user experience. Put comedy routines into your on-hold messages. Southwest Airlines had an on-hold routine loaded with humorous bits about low fares, fun destinations, baggage fees, etc. Do they return the wallets? You can pick up the tab for a family’s dinner, or surprise a local fire department with a free lunch, or pay for someone’s gas. These non-banking capabilities are brought to the app through strategic partnerships with regional experts who are available on call to provide assistance to farmers in need. This article was originally published on October 30, 2017. By using real customer stories and DBS employees, there was authenticity that was not possible in a traditional ad. An Easter egg is an intentional inside joke, hidden message, or similar feature — a surprise bonus, something that’s fun to find. That’s what NAB, one of Australia’s four biggest banks, did to its rivals Commonwealth, ANZ and Westpac. Thank you for your patience. Check out these 10 creative bank marketing ideas that you may not have thought of. The primary impact of this innovation has been on the overall Idea Bank brand, resulting in significant increases in visitors to the physical Idea Hubs. This award was the only one voted on at the awards ceremony, after six finalists pitched their innovations live to gain votes from attendees onsite and online. Instead of physical interactions, the mobile app leverages digital interaction on demand, personalized for each unique farm’s needs. One part of marketing that often gets overlooked is marketing to … The day after Valentine’s Day, NAB delivered an open letter to competitors that reads like a Dear John letter. A blogging strategy for your bank can increase traffic to your site, build your social media … Cash mobs play off the idea of flash mobs, but instead of performing a song and dance routine, a group of folks get together and flood a local, independent business, each ready to spend about $20. Want Insight on the Latest Digital Payment Trends? But that’s where marketing can step in. This field is for validation purposes and should be left unchanged. All involved parties are waiting for the customer to move the process forward. Due to huge volumes of spam submissions, and issues with email providers like Gmail, Yahoo, AOL, Hotmail, Outlook and others blocking our newsletters, we no longer allow subscriptions from these providers. The digital assistant accumulates feedback from clients and uses it for self-training. This live webinar will focus on using data to build the ideal journey – identify pain points and implement differentiators across the board for a winning user experience. Then put a sign next to it about your current auto loan promotion/rates. As leadership passed from one generation to the next, learn how Guaranty Bank & Trust preserved its local flavor even as it embraced a new vision of growth. Launching a successful new digital-banking business requires a marriage of traditional consumer research and a deep, real-time understanding of the behavior and pain points of individual customers. It earned the bank some great free press, and spiked traffic to their website by 20%. All content © 2021 by The Financial Brand and may not be reproduced by any means without permission. Artificial Intelligence – AI – is a high-level term for different technologies, … Also, Donuts” – lol . On Valentine’s Day. First, go over your list of actions. Then on another day, those who wanted their drive-through “entertainment” got treated to a free performance from a mariachi band. He’s even on the news. Take Action Execute the Plan and implement reporting/monitoring process to ensure agreed activity is being effectively undertaken.Revisit the purpose/structure of your regular team meetings to ensure they engage and motivate your team. Learn about how Zogo's financial education app uses gamification to attract Gen Z to FIs. Travelers can also use the available office equipment (printers and scanners), phone chargers, Wifi connections, as well as coffee makers, and read a selection of newspapers delivered every day. To get the biggest bang for your buck, announce when, where and for how long the ATM(s) will be loaded with bonus hundreds, then alert the press. Download this executive-level study examining the critical role of intelligent CRM tools when building digital relationships. Manage your business bank account at the office, at home, and on the go – register for EasyWeb online banking or download the TD app. The 24 selected customers had to complete their tasks within 24 hours. Using the fear strategy: Most often the best strategy to close a deal will be to sell on ‘fear’ strategy. If you see another brand doing something fun, add the idea to your “fun file.”. This field is for validation purposes and should be left unchanged. Please use a corporate/work email address instead. Here’s 101 ideas for you, broken into four pages. Twitter Consumers hate banking — it’s a burden, a chore. Coast Capital Savings used to have a virtual greeter named “Julie” on their website who would answer questions from users. NAB said it had “moved on” by abolishing fees, offering better interest rates, improving access to ATMs, and supporting local businesses when other banks wouldn’t. These community bank marketing ideas are so good you’ll want to steal, or at least copy them. Can Financial Institutions Act Like Amazon? Every single person who walks by will stop to check it out. In business like Retail Banking , networking is very important tool , therefore keep networking all the time , give our business card to everyone , … “What’s your name?”. The customer perception that the only difference between banks is their price is one that will hurt your business. They asked customers what they would do to improve their community if they had $30,000. Please feel free to step out on the wing if you need to light up.” You could even have employees wear buttons that say, “Wanna hear a joke?”. You could tell people the same things you normally would, you could just do it with some personality, style and flair. Put a miniature toy-sized kid car in your branch parking lot. Use Testimonials Wisely. Establish a culture of business development energy and enthusiasm. Do you need a new auto loan?” Ugh. 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