how to collaborate with influencers on instagram

It is easy to look around at what all your competitors are doing and copy them or mimic what they are doing, thinking “Hey, if it works for them, then it should work for me.” But that is not going to work. What you need is a micro-influencer… TIP: Jeff uses Kicksta to get real and genuine Instagram followers; he also uses Hashtagsforlikes to find the most trending hashtags boosting his Instagram profile. Micro-influencers can be just as effective – if not more effective – than big influencers because of their personal connection to their audience. Maybe you’d rather host a loop giveaway with other micro-influencers in your niche. Make Your Influencers’ Lives Easier. We are going to show you how to engage and negotiate with brands to put your influence to work. My four step process to collaborating with a blogger or brand influencer is rather simple. A n Instagram influencer has a lot of power over an audience and can determine people to make purchasing decisions. Contact the blogger or brand influencer you would like to work with via e-mail. This can only be a rough guide, … A step-by-step guide for exploding your Instagram Growth . Home - Blog - Career tips - Social Media Marketing - 5 Tips to Successfully Collaborate with Other Instagrammers. However, when It comes to showcasing your talents and making yourself and services stand out online and on social media, to be different is sadly a totally different thing. It can be quite hard to find relevant influencers without spending a long time trawling through hundreds of Instagram accounts, which is where tools such as Whalar come into play. Let them promote your products and services to their followers. There's no harm in seeing if a blogger with a much larger Instagram account (we're talking like thousands more) would be interested in collaborating with you, but it may be more difficult to work out a collaboration with them. Here is a breakdown of the most common types of collaborations — including gifting campaigns, sponsored posts, sponsored hotel stays and press trips. A. Instagram is one of the most popular platforms for CBD influencers to promote these products and also find brands to collaborate with. Influencer marketing is such a powerful tool, and it really helps your business not only get discovered by new potential customer, but it's also a great way for you to generate trust, build back lengths as CEO, etcetera. Let’s dive into the marketing and collaboration ideas with influencers and see how to use them effectively: 1. Keep in mind that just because someone has a lot of followers doesn’t necessarily mean they have high engagement. This is a rookie mistake I’ve seen many Instagram influencers make to pave an easy road to success. Influencer collaborations for sponsored content have become quite popular among brands. Take an hour to hang around on Instagram and see who you would like to collaborate with. Have an awesome sale or promotion coming out and want to get more exposure to it? So we should expect to see a lot more of influencer collaborations in the coming months. Back to that list of bloggers you would like to collaborate with — who has a closer following to you. As an influencer, I see this way more than I’d like to admit. That said, when it comes to collaborating, your numbers do matter. Most of us delete these kinds of Instagram messages because they feel so impersonal and at times overly sales-y. If you continue to use this site we will assume that you are happy with it. Maybe you want to create a monthly Instagram Live series with one of your favorite Instagrammers as you talk about business, personal development, and life. For example, in the consumer world, you may choose to work with an Instagram hairstylist, like Larisa Love. How to Find Instagram Influencers. This is a really simple way to collaborate … You can then either send each influencer a direct message on Instagram or you can obtain their email from the contact section of … Most marketers prefer to directly reach out to influencers via private message on Instagram. When you give them more value and exceed their expectations, it will make them want to work with you again. 5. Should you wait for brands to ask you to collaborate first? Well, that's not exactly how it works. Without that initial connection, it might be harder to see if you could really be a great collaborative pair. Go the extra mile and look for their e-mail address. But thanks to a growing number of influencers on Instagram and other social media platforms, you don’t need to find the next Kim Kardashian to get people to buy your product. In order to get someone’s attention, it’s best to lead with how the collaboration could bring them value rather than what you’re getting out of it. Our Instagram Money Calculator allows you to calculate your estimated earnings from your Instagram account if you believe you are an influencer, based on your engagement and number of followers. Learn how to easily reach out and work with influencers to grow your reach and maximize your income. If you want to boost your sales and get more visibility, Instagram influencer marketing is the way to go. When a micro-influencer features a product on their channels, it can come across like a trusted recommendation from a friend, rather than a celebrity endorsement. Now, there are three kinds of Instagram influencers. Love will try your product and then share her insights with more than 500,000 fans through posts and stories on the channel. Brands know that influencer marketing works, and that Instagram is the best place for it. Hashtags such as #organic, #instamakeup, #skincarejunkie, #IGskincare will help your audience find you based on their specific interest rather than simply scrolling on Instagram. One of the prominent ways to promote your business is by using branded hashtags. We walk you through our simple and easy steps. There are a number of ways to collaborate with influencers on Instagram. When looking for bloggers or brand influencers to work with, you need to make sure their style and personality will work with your brand and that you have a similar amount of followers. I see many businesses hesitate to collaborate with bloggers and brand influencers on Instagram because they don't know how to go about it. Find the right brands to work with. The more followers, the more attention, and the more value each piece of shared content holds. Stated simply, an Influencer is someone with influence, someone with the power to influence many. but it’s good to have an idea or at least a direction. They say social media is supposed to be your “always on” employee helping you grow your following while you’re sleeping, but it’s not happening. This will help you make sure you both are really happy with the collaborative partnership and get you even more excited to partner on future projects. Step aside, Instagram! Who are the top social media influencers in the CBD category? Clearly, Instagram is dominating the influencer marketing landscape. One thing is certain; collaborating with influencers to reach your potential audience is an art in itself. This collaboration could be in the form of a video for the influencers YouTube, IGTV, for their Instagram or LinkedIn Stories or blog. Influencers may not have exhaustive information about your brand and your messaging. Speaking of features, what kind of Instagram feature will the blogger be doing and how many? For instance, if you sell clothing and accessories for women who rock the boho-chic style, you wouldn't want to work with a city style blogger. A combination of strategy, creativity, common sense and monitoring the lifestyle of … You are just on Instagram to enjoy yourself and network with others. However, if you as a business are making the first contact or reach for a collaboration, it should come from a professional e-mail address. So the next time you look for a collaborator, look beyond the numbers! Promote a campaign, share your ideas and expertise with the campaign team, and join the terms and conditions of bringing new and customized products to life. Why Use Influencers on Instagram? Or do you have your sights set on becoming an Influencer? Pros and cons of brand work. This can be done by making a master list of the tasks that need to be completed in the pre-creation, creation, and post-creation phases. The two wouldn't mix well. Do Your Outreach the Right Way . Too many people reach out to other Instagrammers because of what’s in it for them. Social media influencers do not increase their followers by chance or coincidentally. Or, even worse, people won’t feel valued or feel like they know what’s going on. Most of the time, it’s because they never learned to pitch. Work out a deal with the blogger or brand influencer to shout out your sale or promotion at a specific time. The basics of collaborating with a blogger or brand influencer that stay the same. Brands can post ads and search over 700,000 qualified influencers to achieve their Instagram influencer marketing goals. Entrepreneurs can use Instagram to market their brand by structuring an Instagram influencer campaign. Agree on a collaboration structure. How to collaborate with influencers in 2021? Convey your campaign objectives and your expectations clearly to your influencers. For example: You could also do it subtly by sponsoring a funny, meme-producing influencer: Pro Tip: A great way to utilize Instagram influencers is to pay several of them to talk about your product within a single period, e.g., during a new product launch. Although there are enormous amounts of self-proclaimed influencers out there, the ones that are actually getting a ton of deals, are the ones that do influence people. If you’re interested in learning about blogging, social media, and design - you’re in the right place. 4. With those deadlines in mind, you can put them into your calendar and create an accountability system so that everyone stays on task. Just because you watch their Instagram stories and read their blog posts doesn’t mean you know what it’s like to work with them. Clearly, Instagram is dominating the influencer marketing landscape. The 5 strategies to market your services vs marketing products! The average price for micro-influencers with fewer than 1,000 followers was $83 per post. It's important to find someone you want to work with, right? Instead of pitching collaborations to big influencers, you can start with micro-influencers in your specific niche. But this is about to change, so keep reading. Details like this vary the most when it comes to each different collaboration, but the set up is rather the same in that you need to straighten out all the details. Without that important piece, you run the risk of not only being ignored but also turning someone off. DO YOU REALLY WANT TO LEARN HOW TO GROW YOUR INSTAGRAM?! 1. Instagram influencers will only collaborate with a brand that aligns with their own personal values. Collaborate with other influencers. I don’t mean that if you have 1000 followers, don’t reach out … Instagram influencer marketing is all the rage, as you already know. Host an Instagram giveaway with another Instagram friend. First, find out who the best influencers are in your niche. In this post we are focusing on turning your Instagram into a business. Um, weren’t they the ones doing the pitching a second ago? collaborations under my belt and learned the ins and outs of working with a blogger or brand influencer for a collaboration on Instagram. Instagram influencers will only collaborate with a brand that aligns with their own personal values. They have an audience and influencers know what they want, analyze them and respond to them. Micro-influencers aren’t big-name celebrities that you’ll find in the tabloids. I Want Instagram Growth! A. Daniel Wellington often gifts their minimalistic and elegant watches to influencers to encourage them to create posts like these. Ideas to collaborate with Food influencers. Here we break down the main items and formats Instagram influencers charge for. Investigate. So many people shoot themselves in the foot because they choose the wrong Instagrammer to partner with. Often times, you can see influencers working with them who have less than 10K followers. Some post their e-mail address in their Instagram bio for easy collaboration access. But hashing out the details of the collaboration with the brand influencer you are collaborating with is important. So it is smart to pitch 10-20 influencers to increase your chances of reaching a collaboration agreement. Remember to keep it within the 10K range of your own Instagram account following. Promoting a campaign . Instagram Growth Blueprint. If you don’t have it narrowed down to one thing, that’s okay! It’s best to choose someone who you’ve been connected with for a while on Instagram because you both have built up a friendship that makes a collaboration make sense. One thing that can help is if you have an audience on Instagram yourself. If you want to become an Instagram influencer and make money, organic is the way to go. There are a lot of tools and platforms that connect influencers and brands. In the beginning, you are unlikely to think about trying to connect with brands. There are three ways through which you can collaborate with an instagram influencer. Pinterest is the new influencer. I see many businesses hesitate to collaborate with bloggers and brand influencers on Instagram because they don't know how to go about it. Macro-influencers, who are the big fish with over 100,000 followers. When we talked before about hashing out all the details of the collaboration, one of the most important parts of the collaboration is figuring out beforehand what kind you want to have! Research Influencers Thoroughly. Once you’ve found the influencers you want to work with you’ll need to reach out to … So many people shoot themselves in the foot because they choose the wrong Instagrammer to partner with. Raise your hand if this is has happened to you: You open your Instagram DM inbox to see a new message. Here are some ideas to get started: 1. No matter what you are planning, you can use these tips to better collaborate with other Instagrammers. It looks way more professional! Many times, other businesses want me to mention their brand or add a link to their product just because they want to get in front of my community. If you don’t have a huge following and you’re looking to find brands to work with as an influencer then we recommend taking a look at Collabfluence – A platform th Then this post is for you. Yes, I can because I have a list below full of them. Below we take a look at three of Instagram’s latest features that make aid in marketers’ abilities to collaborate with influencers for insights on the social media platform. Have he or she join you in sharing that giveaway and notifying the winner. In this article you'll discover five brands tapping into the power of Instagram influencers. And welcome to the class on how to collaborate with Instagram influencers on a shoestring budget. Maybe you’d rather host a loop giveaway with other micro-influencers in your niche. No matter what you are planning, you can use these tips to better collaborate with other Instagrammers. You can encourage them to use your products and create content around them for your brand. Instagram Survival Guide for Boutiques, Shops and Product Sellers. When we start building our businesses, we have to create our own opportunities. A lasting relationship is always better than a one-time collaboration. We use cookies to ensure that we give you the best experience on our website. You can just scroll through your Instagram feed and pick anybody, right? You can search a database of influencers by topic, location, engagement, rates, etc.—all of whom are keen to collaborate with relevant brands. Here are some best practices that you should follow to effectively collaborate with Instagram micro-influencers. Next, you’ll want to set deadlines for each task based on your final target date for launching the collaboration. I've worked with bloggers who have had approximately 10,000 more followers than the shop's Instagram account I was managing — those seem to be the easiest collaborations to move forward with. This strategy entails the collaboration with industry influencers whose opinions and insights are seen as reliable by a large group of followers. Types of Instagram posts and partnerships. You are most likely to come across them on Instagram. It all starts with creating an ad. When you collaborate with other bloggers, you have the ability to expand your traffic, reach, relationships, and online presence. You may think you can reach more people, but what if those people aren’t in your target audience? Collaborate with a brand influencer to get beautiful photos that you can share everywhere and get their followers to notice your brand in however the blogger decides to share your photos. Then they will know you put some thought into your pitch before sending. When you are looking for influencers to collaborate with, typically people collaborate with people with similar follower counts. If you're interested in growing your Instagram following, grab my free Instagram Growth Blueprint below! As … So it is your job to familiarize them with it. I usually like to do this in Asana and Slack, but you can use whatever tool is easiest for you! Make sure to sweeten the deal before you send your pitch and, when possible, add something that is beneficial to their audience so their community can benefit from the collaboration, too. Just give the person an idea of a few options and add some personal detail that relates to them. Square away all the details from the products to the Instagram posts to compensation. Ideas to collaborate with Food influencers. Collaborating with other influencers can help you as an influencer in so many ways. How To Use Content on Different Social Channels. If you're interested in growing your Instagram following, grab my free Instagram Growth Blueprint below! What is an “Influencer”? Pitch them your ideas around the fun ways you would like to collaborate with them in the form of a Q&A. All you need is a little bit of knowledge, tried and true advice, and an attention to detail. In fact, 59% of micro-influencers have reported that Instagram is the most effective platform to engage their followers. Choose the right Instagrammer to pitch. Specifically, we are talking about working with brands as an Influencer. #3: Band Together for a Cause. Maybe it will turn out to be direct messaging and if that's what the brand influencer chooses, that is definitely ok. If anything, it just becomes spam and makes you blend in there more than anything else. The person showers you with compliments and asks to collaborate. Pitching a collaboration doesn’t need to feel like pulling teeth. How and why do you want the brand influencer to promote your products on Instagram? Are you wondering how to run an Instagram influencer campaign? Your Instagram collaboration questions answered. Melissa Hebbe is a social media strategist for boutiques, shops and product sellers and blogs all about social media marketing over at A Background of Instagram Influencers. Love this post? Others host that information on their website. Paid followers are no good to you. If you are looking to use Instagram to reach out to social media influencers about partnership opportunities, there are two different approaches that you can take. With continued changes to the Instagram feed algorithm, Instagram stories have been the choice for influencers to create constant engagement. Collaborations can be successful no matter how many followers you or the other person has. You know it’s possible by looking at the Instagram accounts around you but how in the world do you do the same? Heck, you could even do an Instagram Stories advertisement if you wanted to give that a crack. If you missed part one, how to find the right influencers for your brand, you can read it here. Another common method is to pay influencers on Instagram to post about your brand. Are you looking to increase your visibility on Instagram? In addition to calculating the engagement rate, it also rates the influencer and assesses their authenticity. One thing that can help is if you have an audience on Instagram yourself. How to collaborate with brands on Instagram. However, if the opposite is true, you’ll both have an opportunity to press pause on collaborations if you don’t work as well together. How to contact influencers on Instagram. First, I want to make a public announcement. So, before introducing them, let me first show you how to connect with popular personalities for free. It's a fun way to build up excitement if more people (especially a blogger) is buzzing about a giveaway and it's likely to lead to more entries too.

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